Creating an eSHOT with Evolved Office is a streamlined process that enables you to design and distribute professional email campaigns effectively. Below are the comprehensive steps, supplemented with direct links to detailed guides for each phase:
1. Log In to Your Evolved Office Account
- Access Your Account: Navigate to the Evolved Office login page and enter your credentials.
2. Access the eSHOT Section
- Navigate to eSHOT: From the main menu, click on the ‘eSHOT’ tab to enter the eSHOT management area.
3. Start a New eSHOT
- Initiate Creation: Click the blue “+” button at the top-right corner of the eSHOT page to open the eSHOT editor.
4. Choose a Template
Select a Template: In the template selection screen, navigate to the “Default Layouts” tab, hover over your preferred template, and click “Use” to apply it.
Tip: Opt for a responsive template to ensure optimal display across all devices.
5. Drag and Drop a Structure as a Foundation
Add Structure: Within the eSHOT editor, locate the "Structures" section and drag a structure block into the email canvas. This serves as the foundation for your layout.
Layout Options:
- Single-column: Ideal for simple messages.
- Two-column: Perfect for side-by-side content.
- Three-column: Great for showcasing multiple products or calls to action.
For detailed guidance, refer to: How to Add Structures to Your eSHOT or Newsletter
6. Customize Your eSHOT
Once your structure is in place, enhance your eSHOT with the following elements:
A. Add Text
Insert Text: Click on a text block within the structure, input your content, and utilize formatting options to adjust font, size, color, and alignment.
For more information, see: How to Stylize Text
B. Insert Images
Add Images: Click on an image block to upload or select images from the library. Adjust size, alignment, and add links as necessary.
Learn more at: How to Resize and Insert Images into Your eSHOT/Newsletter
C. Use Content from the Evolved Office Library
Access Library: Instead of creating content from scratch, utilize the Evolved Office library to add pre-existing articles or product content.
For detailed instructions, visit: How to Add Content, Articles, or Products
D. Add Buttons & Links
Incorporate Buttons: Drag and drop a button into the structure, set its label (e.g., “Learn More”), and link it to the desired URL.
For guidance on linking, refer to: How to Link Documents to Buttons or Images
E. Modify Background & Layout
Customize Design: Adjust background colors, padding, and spacing to enhance the visual appeal and readability of your eSHOT.
For design tips, see: How to Change the Background Color of a Structure
7. Preview and Test Your eSHOT
Preview: Use the Preview function to see how your eSHOT appears on various devices.
Test Email: Send a test email to yourself or a colleague to ensure all elements display correctly and links function properly.
For testing procedures, consult: How to Preview Your Newsletter/eSHOT
8. Schedule or Send Your eSHOT
Choose your sending preference:
Immediate Send: Click the “Send” button and confirm.
Schedule for Later: Select the scheduling option, set the desired date and time, and confirm.
For scheduling details, refer to: How to Schedule and Send a Broadcast Email
9. Monitor Performance
After dispatching your eSHOT, evaluate its effectiveness:
Analytics: Access built-in analytics to review open rates, click-through rates, and conversion statistics.
Adjust Strategies: Analyze engagement metrics to refine future campaigns.
For insights on tracking performance, see: Campaign Performance Analytics: How to View Full Stats in Evolved Office
By following these steps and utilizing the provided resources, you can create compelling eSHOTs that effectively engage your audience and promote your brand.
For a visual demonstration, consider watching this step-by-step video tutorial:
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